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Nicholson Baker on the small, annoying foundations of Google's omnipotence. (NY Times)

But think — when was the last time you clicked on a three-line text ad? Almost never? Me neither. And yet, in 2008, Google had $21.8 billion in revenue, about 95 percent of which flowed from AdWords/AdSense. (A trickle came from banner and video ads sold by Google’s new subsidiary, DoubleClick, and from other products and services.) These unartful, hard-sell irritants — which have none of the beauty or the humor of TV, magazine, radio or newspaper advertising — are the foundation of Google’s financial empire, if you can believe it. It’s an empire built on tiny grains of keyword-searchable sand.

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