Press Release: Prevage is in Indonesia

Hi ladies, Elizabeth Arden's Prevage is officially here in Indonesia. This product have earns many raving reviews and now you can finally try them. Before, please do read the press release, and this post is strictly from the press release only:

Prevage
Anti-Aging Formulas

Bright news from Prevage^®

See dark spots begin to fade in just two weeks

Introducing

PREVAGE^® Clarity
Targeted Skin Tone Corrector

Are dark spots and discolorations coming between you and that luminous, even toned, youthful complexion you want? PREVAGE^® comes to the rescue with a high performance problem solver proven to help minimize the appearance of those all too visible aging signs - existing age spots, dark spots, freckles and discolorations - to give skin a more even toned appearance and a healthy look.

PREVAGE^® Clarity Targeted Skin Tone Corrector combines the proven brightening effects of Soy Ferulate-C with the antioxidant benefits of revolutionary Idebenone, to help skin regain its look of uncompromised clarity and a youthful looking glow.

Proven Results

PREVAGE^® Clarity delivers proven benefits:

After just 2 weeks, 61% began to see improvement in the appearance of dark spots. After 12 weeks, 80% of women reported that dark spots and discolorations look lighter and less noticeable.

“Once again PREVAGE® delivers proof…not promises,” says Kara Langan, Vice President Global Skincare & Color Marketing at Elizabeth Arden. “The new PREVAGE^®Clarity formula provides an effective option for addressing the problem of skin discolorations, which can be bothersome to women. We’re excited about this new product because it meets a core consumer need and fills a vital new role in our PREVAGE^® lineup.”

Going to the source of dark spots

Melanin is the natural pigment that gives skin its color and natural protection. It is also at the source of age spots, dark spots, freckles and hyper-pigmentation, which increase as we age. When skin is exposed to UV rays (especially the burning UVA rays), releasing free radicals in the skin, excess melanin production can be activated in specific areas, leading to these skin discolorations.

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* Singapore home use consumer test conducted on 55 women aged 25-64 over 12 weeks.

Soy Ferulate-C

PREVAGE^® Clarity delivers Soy Ferulate-C. This powerful complex includes soy ferulate, known to help protect skin from environmental assaults that can lead to pigmentation irregularities. It also includes Vitamin C, a proven skin brightener to help give skin a more even toned look. This advanced blend gently and effectively works to reduce the look of existing age spots.

The Idebenone Advantage

Like all PREVAGE^® Skincare products, the new PREVAGE^® Clarity formula includes Idebenone, still unsurpassed as the most powerful antioxidant**, to protect skin from the effects of oxidation, a leading cause of visible aging signs. Idebenone effectively protects skin from all three types of free radical reactions, which can lead to the appearance of discolorations and uneven skin tone.

This powerful orange powder, originally used in the medical field, has been shown to have enormous benefits in skincare. Idebenone is the only antioxidant to receive the highest EPF^® rating of 95 out of 100. This gives PREVAGE^® Clarity a clear advantage in helping to protect skin from free radical assaults and restore its clear, radiant appearance.

Protective teamwork

For best results, use PREVAGE^® Clarity with PREVAGE^® Face Advanced Anti-aging Serum. Tests show*** amplified effects on the overall appearance of skin, creating a youthful looking glow.

And don’t forget: SPF protection is a must to shield skin from UV rays. PREVAGE^® Day Ultra Protection Anti-aging Moisturizer SPF 30 combines intensive moisture, environmental protection with Idebenone and broad spectrum UVA/UVB sunscreens to help prevent the appearance of new dark spots and discolorations.

**When compared to alpha lipoic acid, kinetin, vitamin C, vitamin E and coenzyme Q10.

***Singapore home use consumer test conducted on 56 women aged 25-61 over 12 weeks.

PREVAGE^® Anti-aging Formulas

NEW PREVAGE^® Clarity Targeted Skin Tone Corrector

1 fl. oz.

PREVAGE^® Eye Advanced Anti-aging Serum,

.5 fl. oz./ 15 ml

PREVAGE^® Eye Ultra Protection Anti-aging Moisturizer SPF 15

.5 fl. oz./ 15 ml

PREVAGE^® Face Advanced Anti-aging Serum

1.7 fl. oz./ 50 ml

PREVAGE^® Day Ultra Protection Anti-aging Moisturizer SPF 30

1.7 fl. oz./50 ml

PREVAGE^® Night Anti-aging Recovery Cream

1.7 oz. /50 g

PREVAGE^® Body Total Transforming Anti-aging Moisturizer

6.8 fl. oz./ 200 ml

Proof…not promises.™ prevageskin.com

PREVAGE^® Clarity

Targeted Skin Tone Corrector

Consumer Test Results

After just 2 weeks*

61% of women tested saw an improvement in the appearance of dark spots in as little as 14 days.

After 12 weeks*

After 12 weeks, women reported even stronger results:

80% Helps correct the appearance of existing pigment irregularities

80% Dark spots and discolorations look lighter and less noticeable.

78% Skin imperfections appear minimized and less intense.

Performance Partners ***

PREVAGE^® Face and PREVAGE^® Clarity used together deliver dramatic improvements in skin’s overall appearance, fighting the multiple signs of aging and helping to diminish the appearance of stubborn dark spots for more radiant, younger looking skin. In our consumer test:

89% Reported skin looked healthier and revitalized.

82% Saw brighter, more even toned skin.

Proof…not promises.™

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* Singapore home use consumer test conducted on 55 women aged 25-64 over 12 weeks.

***Singapore home use consumer test conducted on 56 women after 12 weeks.

PREVAGE^® Clarity

Tony Vargas

Elizabeth Arden Vice President Research & Development

Q&A

What causes dark spots and uneven pigmentation?

Dark spots and uneven pigmentation are triggered by exposure to sun, specifically the longer, more penetrating UVA rays. This exposure produces free radicals that signal the melanocytes to produce more melanin to protect the skin. The over production of melanin in specific areas leads to dark spots or age spots and uneven areas of pigmentation on the skin’s surface.

How does Soy Ferulate help?

Soy Ferulate helps to shield skin from free radicals that can lead to the formation of dark spots on the skin.

How does Vitamin C help?

Vitamin C is a proven skin brightener that helps minimize the appearance of existing dark spots and discolorations to create more clarity and give skin a more even tone.

How does Idebenone work with Soy Ferulate C?

Idebenone is the only antioxidant that works on all three levels of environmental assaults, making it the most powerful antioxidant.** Idebenone works with Soy Ferulate-C by helping to fight free radicals on the skin to repair skin’s appearance.

Beyond targeting existing dark spots and preventing new ones, how does the PREVAGE^® Clarity formula brighten skin and improve clarity?

Free radical damage not only leads to discolorations but also to dull, flaky and unhealthy looking skin. PREVAGE^® Clarity targets both, to help give skin a more even tone and enhanced clarity for a more translucent appearance.

How does PREVAGE^® Clarity work with PREVAGE^® Face for increased benefits?

When PREVAGE^® Clarity is combined with PREVAGE^® Face, skin has the advantage of both targeted results and PREVAGE^® anti-aging benefits. The appearance of dark spots and discolorations is minimized even more, and visible aging signs such as lines, wrinkles, loss of firmness and sun damage are improved.

What are the test results?

PREVAGE^® Clarity was found to significantly minimize the appearance of existing dark spots and pigmentation irregularities and improve skin tone and clarity, as well as giving skin a smoother appearance and a youthful looking glow. When PREVAGE^® Clarity was used with PREVAGE^® Face Advanced Anti-aging Serum, benefits to skin’s overall appearance were amplified.

What is the application?

After following test usage instructions, apply a small amount to fingertips and smooth over areas where dark spots or discolorations exist. Use after PREVAGE^® Face Advanced Anti-aging Serum. And be sure to use an SPF before sun exposure.

Why is sun protection important?

Sun protection is important because UV rays are responsible for the generation of 90% of the free radicals in the skin. Free radicals damage many of the lipids and surface skin cells. This damage not only leads to the formation of dark spots and discolorations, but also premature signs of skin aging such as lines, wrinkles, uneven skin tone, dry, dull, flaky looking skin and a loss of skin’s firm look. PREVAGE^® Clarity does not contain sunscreen ingredients. During the day, use PREVAGE^® Day Ultra Protection Anti-aging Moisturizer SPF 30.

Is PREVAGE ^® CLARITY effective for sensitive skin?

PREVAGE ^® Clarity is non-comedogenic and effective and gentle, even for sensitive skin.

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**When compared to alpha lipoic acid, kinetin, vitamin C, vitamin E and coenzyme Q10.